I always read a certain phrase on iTunes that has to be a tried and true marketing trick: this is the song/track/hit of the summer. For some reason, probably not a particularly complicated one, those of us that still enjoy the benefits of a few months off salivate at those words and click 'Buy' every time.
What's in a summer jam? Gauging our reaction, it has to contain something like these ingredients: a whisper of freedom, a few obnoxiously-printed Hawaiian board shorts, even more too-small bikinis, some Banana Boat sunscreen, too much free time, and of course, more than enough sunshine.
Either way, I've found some summer jams. The first one, "Now We Can See" by The Thermals was at the end of a long, harried musical treasure hunt. One of my new roommates heard it while driving but sadly missed the name and band. The next few days he unsuccessfully tried to hum the tune only getting blank faces in response. Now all's well, and here it is:
Likewise, I was driving with the windows down back home, when I heard Grizzly Bear's song "Two Weeks" from their new album Veckatimest. Marcus was right, this music video blows my mind. Couldn't resist making that joke and now I regret it. Here it is:
Anyhow, I'm debating whether or not I should put my favorite Discodust find up here or if that will scare the summer crowd away...maybe next time. Let the first two soak in like those healthy UV rays.
No comments:
Post a Comment